One of the largest fairs in the world dedicated to the fresh fruit and vegetable sector – which, like every year, was held in Madrid, from October 4 to 6, 2022.
Why SMIDCOM Group participated in Fruit Attraction 2022?
It is the reference global trade event for all professionals active in the fruit and vegetable sector. During the two days of the show, different themes will be discussed such as exports, the value chain and the role of innovation in the fruit and vegetable market.
Two days rich in conferences, seminars and activities during which high-level speakers and all the participants will be able to confront each other on the latest news relating to the fruit and vegetable industry. Each workshop held during Fruit Attraction 2022 therefore confirms an important opportunity through which it is possible to build synergies with other operational realities in the sector. To cite just a few examples:
Innovation Hub: the space dedicated to exhibiting companies ready to present a range of the most innovative products.
Chef Factory: the area of Fruit Attraction characterized by interesting show-cooking demonstrations.
Fresh Food Logistics: the exhibition dedicated specifically to the fresh food, transport and cold chain logistics sector.
In addition to fresh fruit and vegetables, the Spanish fair hosts companies that deal with:
Herbs and spices
Range IV and V
Processed products (frozen, preserved, concentrated, dehydrated, etc.)
Lived
In Fruit Attraction 2022, SMIDCOM Group has witnessed useful in-depth moments to understand the impact of technology on the future scenarios of the agricultural sector. Specifically, the Smart Agro Area discussed how the most advanced IT technologies (iot, Big Data, ERP, process monitoring and automation) will affect the fruit and vegetable sector. Technological solutions for precision agriculture indeed represent the future of agri-food and agro-industrial companies.
